Event: Street Child Music Festival 2018
Role: Branding and Communication Lead
Role: Branding and Communication Lead
Responsibilities and Achievements
Brand Development:
Created the festival logo, ensuring alignment with Street Child's brand image.
Developed a comprehensive brand manual (Note: Due to privacy policies, the manual cannot be shared).
Communication Strategy:
Devised and implemented a robust communication strategy to promote the event.
Recorded and edited short advertising videos, enhancing the festival's visibility.
Developed all social media materials and communications for Facebook, Instagram, and X (formerly Twitter).
Fundraising Efforts:
Designed and created sales elements aimed at raising funds.
Contributed to the project's goal of building 1,000 schools in Sierra Leone through effective fundraising strategies.
By leveraging creative branding, strategic communication, and targeted social media efforts, the Street Child Music Festival 2018 successfully raised awareness and funds for a critical cause.
