Project: PRORPC (Procedural Rights Observatory and Research Project for Compliance)
Role: Visual Concept and Identity Developer
Role: Visual Concept and Identity Developer
Responsibilities and Achievements
Visual Concept and Identity:
Developed the visual concept and identity for the PRORPC project, focusing on the effective and human rights-compliant application of EU procedural directives.
Designed a modern cartoon-style symbol incorporating elements associated with law and protection to make the project more accessible and friendly to the general audience.
Ensured consistency across all visual elements, including characters, icons, and the overall visual identity.
Communication Strategy:
Created a universe of illustrations with metaphorical language to enhance communication and bring the project's narrative to life.
Produced materials aimed at demystifying legal concepts, breaking down complex information into easy-to-digest pieces for better understanding and inclusivity.
Thematic Focus Areas:
Access to a lawyer
Access to legal aid
Right to information (e.g., information sheet for detainees)
Audiovisual recording of interrogations
Procedural guarantees in criminal proceedings for juveniles
Collaborative Efforts:
Facilitated the creation of a brand book for research organizations across Europe to maintain visual alignment and consistency in reports, infographics, presentations, and other materials.
Created Microsoft templates and layouts to ensure a standardized and professional appearance in all project documentation.
Project Goals:
Strengthening mutual trust in the legal systems of EU member states.
Supporting decision-makers in developing new initiatives to bolster the practical implementation of EU procedural directives.
Bridging gaps in the practical application of these directives to ensure a more consistent and just legal process across member states.
By developing a cohesive visual identity and communication strategy, along with standardized templates and layouts, the PRORPC project successfully conveyed its mission to enhance mutual trust in the legal systems of EU member states and support the effective implementation of procedural directives.
The symbol for the project incorporates common elements associated with law and protection, presented in a modern cartoon style. The aim of this visual concept is to make the project more accessible and friendly to the general audience. By utilizing this approachable design, we strive to support the understanding of complex information, breaking it down into easy-to-digest pieces. This approach helps demystify legal concepts, ensuring that the project's key messages are communicated effectively and inclusively.
The design process aimed to ensure consistency across all elements, including characters, icons, and the overall visual identity. Working collaboratively with the team, we developed each character to embody a specific personality type and align with a thematic area. The icons, on the other hand, were designed based on key concepts. Our goal was for these icons to represent the main ideas of the project, making them versatile for use in presentations and other materials.
I created a universe designed to tell a compelling story. After understanding the main concepts, I developed illustrations with metaphorical language that enhanced communication and brought the narrative to life.
As the project was a collaborative effort involving many research organizations across Europe, I facilitated the creation of a brand book that they could share with their teams to maintain visual alignment and consistency when delivering reports, infographics, presentations, and other materials.
